Way
Personalised suggestions to improve oral hygiene
Brushing teeth is often viewed as a chore with a standard domestic tool called the toothbrush. Over 50% of Americans fail to brush their teeth at least twice a day and brush for less than 2 minutes. People lack a personal connection with these tools and, as a result, their oral hygiene suffers.
Oral hygiene such as bad breath, a nice smile, and avoidance of dentists are the main reasons why people brush their teeth.
This storyboard highlights the pain points relating to brushing teeth. it shows how; toothbrushes are often left on the side of the sink, charging the battery is a burden, and interchangeable heads are rarely environmentally friendly.
Heavily resting upon the CMF style of bathrooms and beautiful smart devices. Sophisticated, geometric blended forms, clinical colours and high gloss material finishes. This aims to achieve a beautiful end product that feels like it belongs in the bathroom.
I used CAD evaluation tools such as curvature and zebra stripes to ensure G2 and G3 continuity was achieved on the A-surfaces of the product.
Designed to do all the thinking for the user, the app will track; time, technique and frequency of brushing - the only 3 important factors according to experts. It gives personalised suggestions for users based on their habits.
A flexible PCB is utilised to make the most of the surface area inside the organically formed body.
An 3003, polished aluminium handle ensures a long lasting, strong brushing experience. The high gloss, polypropylene body paired with the aluminium handle reflects the bathroom style beautifully.
A spare/separate battery gives flexibility to the user. The battery and charging circuit are separate as this is more cost effect
To reduce waste, only the head is removable (not the neck). Furthermore, the bamboo composite head allows the replaceable heads and bamboo bristles to biodegrade.
Rather than a single-device, proprietary charger, Way’s battery pack utilises type-C charging. With the new type-C legislation being introduced, this means 1 cable for all your devices.
Green cell foam and card is used to package the product as these are the most environmentally effective materials to use.
Not just a toothbrush. With its elegant, minimalist, holder using a subtle suction cup, Way fits into the typical bathroom style. It is a considered purchase for people who care about home aesthetics.
Way comes in a variety of colours that compliment every style of bathroom.
Your bathroom, your style, your Way.
"Design a smart toothbrush" was the brief I was given when working on this project for Layer. There are a couple of definitions of the word ‘smart’. The first is “having or showing intelligence” and the other is “Clean, tidy and stylish”. Alongside this skeleton brief, I was also given other specifications:
- Powered electric toothbrush
- Removable/Replaceable heads
